The Launch Spellbook: Chapter Three
Each Tuesday at 5:55am EST, until complete, I will publish one chapter from my new online marketing book, The Launch Spellbook. This is Chapter Three: Brewing Your Freebie.
🔮 Chapter 3: Brewing Your Freebie
It's time to step into the cauldron of creation and brew a concoction that's as irresistible as a siren's song. In this chapter, we're diving headfirst into crafting an irresistible lead magnet, a freebie that'll captivate your audience quickly.
To create an irresistible lead magnet, you need to understand what truly entices your audience. (You should know this after doing the work from Chapter 2.)
Crafting a lead magnet isn't just about slapping some words together and calling it a day, though. It's about creating a magnetic force that pulls your audience toward you, engages them with you, and leaves them wanting more, more, MORE.
Consider your audience's pressure points, their challenges, and their cravings. (Which, again, we talked about in Chapter 2.) Your lead magnet should address these with pinpoint accuracy.
Your lead magnet must offer a taste of your expertise, a whiff of your enchantment, and a sprinkle of transformation. It's a teaser, a well-worth-real-money sample of the wonders you can work. (A freebie does NOT mean a cheap resource.) Whether it's an eBook, a cheat sheet, a mini-course, or a downloadable grimoire, it should be brimming with wisdom, insights, and practicality.
But here's the kicker: your lead magnet should leave them wanting more. It should tease, intrigue, and entice, so they're eager to explore the full extent of your magical offerings. Remember, in this witchy world of marketing, your lead magnet is the first ‘real resource’ impression you make.
Who Needs A Lead Magnet
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